He Earned a PhD and Built a Business—All Before Knowing He Had ADHD – with Bryan Le.

Bryan Quoc Le: yeah. I'm a food scientist. You know, I earned my Phd in food science now, I spent the last 5 years consulting for food companies on various topics. You know whether that's food, safety or food formulation. Basically as many things as possibly can to keep myself from being bored.

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Dave Delaney: Well, Brian, this is yeah. I'm thrilled to to have you here. And and yeah, I did. I did an outreach trying to find you know more. You know, air quotes, I say, high achievers who have

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Dave Delaney: adhd, and certainly late late diagnosed in some cases as well.

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Dave Delaney: and I know you were. You were late diagnosed with Adhd. Tell me about a little bit about that journey, and then we'll also obviously start getting hungry by talking about food a bit.

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Bryan Quoc Le: Yeah, for sure. Yeah. So the the basically, the biggest way that it all came out was that my, my wife ended up taking a second career as a therapist. You know, in our our sort of late twenties. Showing back to school.

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Bryan Quoc Le: And then, after she became a therapist. We moved up. We were living in Wisconsin, and we moved to Washington, and I started doing my my little, you know, food, science consulting, and then my wife at some point

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Bryan Quoc Le: had this fun idea, and she decided to give me an Adhd assessment but I didn't know it was assessment. I thought it was one of those fun quizzes that you do online. She just was like asking me questions and had her laptop open. I was like, he's like, you know, what? Out of one out of 5 like? How how often do you, you know, finish

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Bryan Quoc Le: things that you start, and I'm like, I don't really do that, you know. And I get like, and all my scores are like, extremely high. And I'm like, Oh, awesome like, I'm gonna get out like, you know, 50 out of 50. This is great. And then she's like

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Bryan Quoc Le: you, you have. Adhd, yeah.

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Bryan Quoc Le: And I'm like, at this point of like 32 right? And I'm like, what like, what is that? What? How's it even possible? How did it get through it all my life without even knowing this and then I went to a psychiatrist to to do the full assessment. And then they're like, Yeah, how you do. Oh, God!

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Dave Delaney: It's. It's funny, too, because it's often our spouse who who identifies. And my my wife is a schoolteacher.

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Bryan Quoc Le: It's a.

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Dave Delaney: She deals with kids of all different neurotypes.

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Bryan Quoc Le: Of course.

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Dave Delaney: And and so yeah, she had been telling me for years that I had Adhd, I

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Dave Delaney: you know the the longer version, but I'll I'll try to keep it short. But the

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Dave Delaney: because often I tell people like, you know, I was 50 when I got diagnosed a couple of years.

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Dave Delaney: Yeah, true. Yeah.

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Dave Delaney: That's why I launched. Why squirrels, of course. Because I got hyper focused on the topic and.

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Bryan Quoc Le: Of course.

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Dave Delaney: Veteran podcaster and digital marketer, you know, recovering marketer. I wanted to to kind of share my journey. So.

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Bryan Quoc Le: I'm sorry.

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Dave Delaney: But it was actually 2015, or maybe 2016. I can't remember where

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Dave Delaney: she had said it so many times that I actually went to go see my Gp. And my family doctor

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Dave Delaney: at that time, and he said he said, Well, let me make an appointment for you with a psychiatrist or a psychiatrist, I think to do a proper assessment. And so I did that.

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Dave Delaney: And

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Dave Delaney: the thing that I remember I saw him twice, and from those those sessions. The feedback that I remember receiving was to to stop giving my wife

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Dave Delaney: stop sharing every crazy idea I have with my wife.

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Dave Delaney: Because it's it's probably driving her nuts, and and which was fair and true right.

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Bryan Quoc Le: I mean.

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Dave Delaney: And and and only to like cause. It was adding some stress on our relationship a bit, because I was always sharing these these crazy ideas and.

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Bryan Quoc Le: Right, right.

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Dave Delaney: I'm sure she was like, Oh, my God! Like just do something like, you know.

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Bryan Quoc Le: Or

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Dave Delaney: And rather, you know, share, share the you know, share the ideas that are actually coming to fruition that I'm actually going to do, or I'm started already, or something.

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Dave Delaney: and and that was kind of the feedback I took from that, and that I had some anxiety, and and

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Dave Delaney: but that was it, and fast forward to 2020. No, excuse me 20 whatever year. It was 2022. I was in a mastermind with 2 other entrepreneurs, one I know well, and the other I didn't know very well.

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Dave Delaney: And one day the guy who I didn't know very well text me out of the blue and said, Hey, Dave, I think you have Adhd? Or he asked me, Do you have adh? And I said, No, and he's like, Yeah, you do.

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Dave Delaney: because he did.

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Bryan Quoc Le: Okay.

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Dave Delaney: Right, and and he's like you should go talk to your doctor. So I went to go talk to my doctor. This is turning into long story. Sorry I went to go talk to my doctor, and he fired up my charts and said, Oh, yeah, and he did some assessments and stuff. And he said, Yeah, it looks like you were diagnosed in 2015 or 16.

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Dave Delaney: And I was like.

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Bryan Quoc Le: Like, but they never. He didn't actually tell you like.

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Dave Delaney: Well, I don't. I still don't know whether it was my like just some sort of cognitive dissonance, or something that like.

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Bryan Quoc Le: Right information, and I don't believe that would be the case, that I would just ignore that fact.

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Bryan Quoc Le: I could see that like I could see it being like.

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Dave Delaney: Or maybe I wasn't listening when he told me. I don't know, like I'm not really sure but and then and then

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Dave Delaney: yeah, so.

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Dave Delaney: and at that point I was kind of, and and it might have been my doctor's fault, too, like he might have just had the information forgot to tell me, or missed the information, or whatever. But at that point I'm like, well, like

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Dave Delaney: 48 50. What like or whatever the math is there? I like, you know.

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Dave Delaney: couple of years here at this stage in my life. I don't know. I don't like. I'm not so I'm not holding any grudges. I'm not upset about it.

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Bryan Quoc Le: Right.

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Dave Delaney: Like it is what it is, and.

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Bryan Quoc Le: It is what it is.

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Dave Delaney: And knowing's half the battle. Gi, Joe?

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Dave Delaney: So yeah. So tell me.

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Dave Delaney: So. What did you do like when you were diagnosed? You know proper?

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Dave Delaney: Yeah, it's like.

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Bryan Quoc Le: Yeah, I mean, 1st of all, as a scientist, I decided to, you know, read the research literature. And like, there's some really. Yeah, there's some really interesting things where, like people do studies on people who had late Adhd diagnosis. And there's like this long.

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Bryan Quoc Le: you know, things like there's like a high incidence of dropouts, and like there's a high incidence of, you know, dissatisfaction with career they'd have like 5 6 careers. And like there's all these I was like.

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Bryan Quoc Le: oh, that does sound about right.

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Dave Delaney: Yeah, yeah.

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Bryan Quoc Le: I was like, Yeah, that checks out. So, you know. And and so I I just like went through my personal history. And I was like.

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Bryan Quoc Le: That's why my teachers hated me right, like high school, like I would just interrupt like, that's a big problem which is like just constantly interrupting and like making a lot of fuss and noise and like fidgeting. And I was like.

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Bryan Quoc Le: Oh, wow! That would have saved me a lot of heartache right like if I had. Just like, you know, I'm not stupid. I'm not just like an annoying kid right.

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Dave Delaney: Right, yeah, yeah, yeah.

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Bryan Quoc Le: Oh, my! Gosh!

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Dave Delaney: And you got your Phd right. You said.

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Bryan Quoc Le: Yeah, yeah, yeah.

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Dave Delaney: And this is before you were diagnosed.

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Bryan Quoc Le: Yes, this was before us.

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Dave Delaney: You ever stop?

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Dave Delaney: Because one thing that I always like one of the things that a question I often get is like, like, what is something you've learned since being diagnosed.

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Dave Delaney: And and I always say, like, what I've learned is to give myself grace like in.

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Dave Delaney: Day-to-day work and the stuff that I'm doing, because I always call it my operating system, right? Like.

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Bryan Quoc Le: Right, right.

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Dave Delaney: Operating system is, you know, knowledge is power in that way, but.

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Bryan Quoc Le: Sure.

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Dave Delaney: But but I was gonna ask, you know, do you ever stop to think like, Oh, my God!

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Dave Delaney: I got a Phd.

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Dave Delaney: With undiagnosed and untreated. Adhd like that is like

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Dave Delaney: that's huge man like you should really stop to celebrate that from time to time. If you're not already.

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Bryan Quoc Le: Thank you. I I appreciate that. Yeah, I think,

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Bryan Quoc Le: sometimes it's hard because I look back. And I I think.

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Bryan Quoc Le: Wow, I like, put myself through like a lot like a lot of pain, just because, you know, there was like, part of you know, I was like, well, I'm just gonna get this done, even if like, you know, I have to like create the most ridiculous systems to do it. Like, you know, it's like, you know, intuitively, how you work, even if you don't have like a label for it. So the one thing that I learned was

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Bryan Quoc Le: I gave myself a lot of, I told myself. Like.

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Bryan Quoc Le: if I have to do it

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Bryan Quoc Le: a way that makes sense for me like I'll do it that way. So when I was doing my Phd, the one way that I got through it. A 1st of all, like my wife has like amazing executive function. I think she's like on the other side of the spectrum, right? So, thank God, like, otherwise I couldn't get through it like I would have. I would have just like left, or dropped out so bored.

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Dave Delaney: Sorry to interrupt. How long have you.

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Bryan Quoc Le: You got it.

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Dave Delaney: Other. You and your wife.

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Bryan Quoc Le: We? We've been together. Gosh! Like 12 years. It's like.

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Dave Delaney: So she.

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Bryan Quoc Le: With you.

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Dave Delaney: You you were seeing each other like at that time.

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Bryan Quoc Le: Yeah, yeah, yeah, we were, we were married. So it was, it was, yeah, luckily, and so yeah, I mean.

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Bryan Quoc Le: the second thing was that I'd have I worked completely different from, you know, my fellow graduate students. So I'd like, have really weird hours. I would. You know, I I definitely was like, no, I am not working on weekends like that's like a big thing for for at least science. Phds is like, you gotta work weekends like, and it's like, No, I can't like, I just need recovery time like. And so

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Bryan Quoc Le: yeah. And then, like, I was running, I was like meditating. I was like literally doing everything I could. I like poured everything out to like make sure. I I

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Bryan Quoc Le: I had like sort of the all the resources mentally and emotionally to to get through. But the other thing that I was, you know, the procrast, the you know, the the procrastinating productivity combo where I would.

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Bryan Quoc Le: you know I would like, set my dissertation aside, and then I'd like, do other like. At 1 point I was like writing a book right. I was writing like a whole other book. And then I got that published because I was so bored. Yeah, yeah.

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Bryan Quoc Le: I was like, Oh, I gotta I gotta like get my brain to, you know, relax like in one way, and then like, get it to work on the other. And somehow that worked like doing 2 things

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Bryan Quoc Le: side by side with him.

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Dave Delaney: So you're you're and and what was the book on? What was the book on.

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Bryan Quoc Le: It was. It was on food science. It was like a it was like it was mostly, for, like young adults, they was geared for that. It was like explanations about things that you do when you're cooking, or you're in a kitchen and like, why do you do that? What's the importance of, yeah, yeah.

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Dave Delaney: That's really smart, too, because, like often when I cause I've coached students before in the past and and spoken as a guest speaker at colleges and and universities and things, and

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Dave Delaney: you know, being a proponent of social media and digital marketing back before it all went evil.

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Dave Delaney: I was always telling students. And I I mean some of this rings true still, but I was always telling students that, like you should like start a block like, buy your.

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Dave Delaney: Your name.

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Bryan Quoc Le: Yes, a hundred percent

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Bryan Quoc Le: start a blog, and or whatever you want to call it, whatever it's called these days. Content management system, right.

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Dave Delaney: Whatever. Just but start writing blog posts like short mini articles about the stuff you're learning.

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Bryan Quoc Le: Yeah.

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Dave Delaney: College. Because if you share that, 1st of all, you're providing value to other people.

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Dave Delaney: the essence of web 2.0 kind of sense, right?

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Bryan Quoc Le: Sure.

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Dave Delaney: But then you're also building your brand

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Dave Delaney: while you're in school, because you're associating your name.

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Bryan Quoc Le: Yo.

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Dave Delaney: The topics you're studying. So that's wise to do. But then, in addition to that, like, yeah, you'll you'll have that kind of

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Dave Delaney: expertise. So, for example, like when I moved from Toronto, where I'm originally from to Nashville.

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Dave Delaney: I didn't know anybody here, and I knew I wanted to work in technology and marketing, and sort of that, those kind of wheelhouses. And so.

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Bryan Quoc Le: Like that.

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Dave Delaney: A blog on like blog spot. You know the Google's free blogging platform.

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Bryan Quoc Le: Sure.

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Dave Delaney: Called new Media Nashville, because it was called new Media. Back then, before it was called social and digital, and all that new media.

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Bryan Quoc Le: I

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Dave Delaney: So I called it new media Nashville. And what I started doing was blogging writing articles. I was just researching the technology space in Nashville and I would write articles about different people and what's happening, and companies that are doing things here as like a little research tool. Also as a way to network, you know, as I actually arrived here, or as I was, you know, when I was here, I could network with people, but even created like little crummy business cards that were cheap. That said new Media Nashville on them

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Dave Delaney: nice. And I just did this as a way to kind of

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Dave Delaney: brand myself, but not even so deliberate and strategic and sneaky.

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Bryan Quoc Le: Right.

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Dave Delaney: Get informed about it. So I love that you did. I mean, a book is like next level. That's that's huge.

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Bryan Quoc Le: Yeah, I just. I remember I at 1 point I think my professor was like

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Bryan Quoc Le: when when I publish it, he was like, that's what you've been doing like anything, even like he almost failed me because he was like so surprised that, like, I was spending so much time doing this other stuff. So. But I was like, you know what this is, what I have to do like I just accepted like this is how I get things done, and this is how my brain is wired. So I'm grateful.

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Bryan Quoc Le: Even before I learned I was like that, I was able to do all these things, because and then we'll talk about this later. At some point all that like actually ended up being really important for for my business like being able to look, do all those things that I did so.

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Dave Delaney: Yeah, yeah, well, let's talk. Actually, let's I will get back into that. But let's talk a little bit about the business. So yeah, tell me about the the business of designing the future of food.

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Bryan Quoc Le: Yeah. So the the the short and sweet is I I didn't. I couldn't find a job. So I'm like I I

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Bryan Quoc Le: I knew there was something wrong, or at least I wasn't. I don't work very well, and this is the other thing I found in the research about Adhd, which is like, there, there's a tendency to not really look up to authority, right? Or like you, you don't have like that part. Yeah, yeah, exactly. So it's like

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Bryan Quoc Le: like, like, just do it, do it right like do. And so I would always be like.

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Bryan Quoc Le: I'd always be like, Hey, like, I don't think this is the right way to do it, because I would always spend like random time

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Bryan Quoc Le: studying other things, and then I'd come back and be like, I've discovered this thing, and so I had an internship where that happened. I was working at like a big cheese factory, and I just was so bored like

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Bryan Quoc Le: I would like sit in the corner of like this like fermenting cheese that and.

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Dave Delaney: Before.

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Bryan Quoc Le: This is in Wisconsin. This is in Wisconsin. Yeah, and I would just like, sit there and and get my notepad. I'd be like, okay, this is what you can do. This is what happens. Like, you know, I was like doing these weird calculations. And I would show them to to management, and they'd be like

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Bryan Quoc Le: like, obviously like in, you know, I I've never worked a job. So I didn't know that you gotta like take things up this bureaucracy, and I'm like.

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Dave Delaney: Yeah, yeah.

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Bryan Quoc Le: But this is stupid, like the way you guys are doing. It doesn't make any sense like you were losing a lot of money right

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Bryan Quoc Le: And then so once that internship was over, and then I got my Phd. Again. I is in Covid. So I was applying, and I was like this is really boring like like applying to jobs is extremely boring. And I didn't want to get put myself in that position again where I was sitting in the corner. And you know, managers like, where the hell is this guy? Right like, why is he disappearing all the time?

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Bryan Quoc Le: so I was like.

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Bryan Quoc Le: you know. Probably there's someone that's good that will appreciate what I did. Right? So I just like.

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Dave Delaney: Yes.

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Bryan Quoc Le: You know, open up the you know little website with my little name on it. And I started just being like I got really hyper fixated on this idea of like, okay, maybe I'll just like email ton of people like, I'll email all these companies and see if anyone's interested.

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Bryan Quoc Le: And and then I just like went through this whole iteration cycle of like, Okay, pitch, pitch, pitch. Okay, refine, refine, refine, pitch, pitch, pitch, pitch, refine right? And eventually, like my hit rate got really high. And and I was able to like connect with all these different startups. And then they were like, Yeah, we'd love to work with you on XY. And Z. And I was like, Oh, good! And then

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Bryan Quoc Le: and of course that got boring. So then I I decided to start doing like full on content, you know, marketing and like connecting with journalists and that sort of thing. And then

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Bryan Quoc Le: that became a whole thing. And then I was like, Oh, this works really well, like, I don't have to actually put a lot of energy on this. So you know, I landed on that.

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Dave Delaney: So you're building your brand. Sorry to interrupt. You're building your brand.

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Bryan Quoc Le: Yeah.

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Dave Delaney: Maybe even unknowingly, by by reaching out to journalists and media to talk about.

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Dave Delaney: Yeah, food and and your area of expertise right?

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Bryan Quoc Le: Yup! Yup, exactly. And that actually came out of just like again being bored. You know, that's clear. The main theme here. And then I spent a lot of time on Reddit. Like way too much on Reddit. I I started like helping build like a whole Food Science group. And like, it went from like 10. Yeah, I went from like 10,000 members to like 50,000 members. I was like.

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Bryan Quoc Le: okay, like, clearly, there's like optimization problems. And I was figuring out like, there's all these little different areas that I can just like hyper fixate on. And people really appreciate.

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Dave Delaney: Yeah, and I just had to find my niche right? So.

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Bryan Quoc Le: You know, I I just I just started like getting into all these different things like, you know, advising like investors and like being like just grabbing all the data information and presenting it. And then I I was, you know, talking to different startups. And then at some point, I was like, Oh, the big issue is formulating. Right? Like, people have an issue with formulating. So I just.

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Bryan Quoc Le: I've never formulated in my life. But I was like, okay, give me the problem. And then I was like, figure out how to like.

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Bryan Quoc Le: And then I got really lazy. So I like Bill. All these calculators. That would automate all of my issues. So I was, like, you know, okay, I got that figured out. So then, you know, now, that's its own running service.

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Dave Delaney: What's an example? What's an example of that? Like a.

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Bryan Quoc Le: Yeah, I'll get an example. So there's like, so you know, there's this whole space of sodas where, you know, people were really excited about making sure that. So there's low calorie, you know, and like, you know, 1st it started off being like, you know, artificial sweeteners. And people were like.

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Bryan Quoc Le: Oh, we want natural. So you have to like Monk fruit and Stevia, and so on and so forth. The problem is that when you make that transition. There's so many different nuances to like the bitterness to like. How the sweetness gets. Con, you know, changes as far as like when you change the ingredient composition, and then.

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Dave Delaney: Yeah, yeah.

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Bryan Quoc Le: Yeah. And then, like, where you supply it, right? Like, there's all these different, you know, issues. So

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Bryan Quoc Le: turns out, someone has already solved all those issues. But it's just like giant statistical nightmare. So no one wants to read that right? So I just like grabbed all the information from that research paper. And then I made a spreadsheet and was like, Okay, like. And then all you have to do is just plug in a bunch of numbers like that, you would know like, oh, this is how sweet I want it! I want it as sweet as Coca-cola. Coca-cola has like

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Bryan Quoc Le: 39 grams of sucrose. So what's the equivalent amount of sucrose in like high sweetener? So you just plug that all in. And then there's like the viscosity

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Bryan Quoc Le: junk, and then, like color. And all this stuff. So it's it's kind of like I'm like.

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Bryan Quoc Le: I'm like the world's greatest cheater, right like, you know, like in high school. This would never fly. But but this is like what I ended up doing was like.

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Bryan Quoc Le: basically copy and pasting a lot of things that has already been done. But like, why would you do that again? Right like, why would you go through this? The heartache of actually

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Bryan Quoc Le: you don't want to like sit there spending hours and hours of time like going through every single possible iteration. And people do this. And I'm like, Why are you doing this like? People have done this already. Like, don't don't reinvent the wheel like. So for me, it's like I can

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Bryan Quoc Le: basically what has happened like, I, my overhead is really low, because I don't have to do a lot of the the long and boring and arduous work. I just calculate everything, and then I do it once or twice, and I get it done. So it's like it's like a really weird niche that I discovered, because I was a lazy lazy with air, quotes and be like really bored.

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Dave Delaney: Are they so? So in that situation where you created that spreadsheet calculator?

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Dave Delaney: Were you already on like payroll at a company? Or were you like as an advisor doing this? Or were you doing it? Just kind of kind of for fun, and just seeing.

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Bryan Quoc Le: I was doing it for fun. Yeah.

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Dave Delaney: Connect the fun piece to like actually something you could sell.

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Bryan Quoc Le: You know, that's the that's a weird that's like a really weird thing that happens which is like, once I work on something. Somehow it gets into my brain so much that I start talking to people who have this problem. I don't really know how that happens like, whether that just means like.

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Bryan Quoc Le: Okay, I get people who see my website. And they come on and they talk to me. And we have a little meeting. And then I just like, say, Hey, I've got the spreadsheet that I'm working on right like that might that may be part of it. And the other part might just be like, because I'm so

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Bryan Quoc Le: fixated on this particular thing that I get really passionate about. I I seek out those particular types of clients like I'll I'll I'll look through the news and there'll be like a startup that's been working on like savory something. So I have like another calculator that works on savory flavors, and so I'll I'll work with them or I'll reach out, you know, because I'm like, Hey, like this kind of works like I'm like, you know.

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Bryan Quoc Le: procrastinating. So let's let's make some money procrastinating.

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Dave Delaney: That's awesome. I mean, that's brilliant. I like it. And and I almost was asking that like, it was like asking for a friend. Because, yeah, I mean, I'm I'm sort of guilty of that, too, in a way like even at future forth of my, you know, kind of core business. I built 2 calculators, which are super simple.

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Bryan Quoc Le: Right.

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Dave Delaney: With the help of Chat Gpt. Of course we you know, cause I always say I'm not a developer, but I know enough.

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Bryan Quoc Le: Right, right.

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Dave Delaney: That's an HTML to break things.

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Dave Delaney: And but I created 2 calculators. One is my 10 X Conference coaching calculator, which basically tells you.

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Dave Delaney: you know, when you're cause.

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Dave Delaney: and this is from my own experience, and something that I do is, you know, when you sponsor or you pay to sponsor or exhibit at a conference. You're spending a ton of money.

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Dave Delaney: You don't really even realize, probably, how much you're spending, and you don't know how to measure the roi of that. And so I have.

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Bryan Quoc Le: Try.

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Dave Delaney: For that, and I help people do that. And so the calculator is sort of a lead. Gen. To show you like exactly.

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Bryan Quoc Le: Oh, nice!

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Dave Delaney: Or lose.

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Bryan Quoc Le: Yeah, yeah.

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Dave Delaney: To contact me, for like a free session, the other thing is because I've I've done a lot of work in sort of internal communication strategies across departments and things.

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Dave Delaney: I have a calculator based off Sherm's calculation of how much it will cost to replace a person when they quit.

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Bryan Quoc Le: Inside.

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Dave Delaney: Very basic calculator, but it gives you sort of insights into like, oh.

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Dave Delaney: I didn't realize it was gonna cost like.

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Bryan Quoc Le: Right.

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Dave Delaney: 1,000 to replace someone that's.

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Bryan Quoc Le: Sure.

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Dave Delaney: 60,000.

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Bryan Quoc Le: Right.

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Dave Delaney: Yeah, so kind of as sort of lead generators, or whatever but they are like, you know, legitimate tools. But the the yeah, the thing you created sounds brilliant. Yeah, that sounds that sounds super cool. What drew. So take it a step back here for a minute like.

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Bryan Quoc Le: Yeah.

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Dave Delaney: And your Phd. Is in food. Science. Is that right?

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Bryan Quoc Le: Yup! Yup! Yup! Yup! Yup! Yup! Yup!

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Dave Delaney: Okay, so what like?

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Dave Delaney: Why, food science like, what got you to that point?

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Bryan Quoc Le: That's like.

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Dave Delaney: In the grocery store like, why are these limes so green, or like.

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Bryan Quoc Le: I mean, that's that that does happen like I'll go to the grocery store and think that. Yeah, so that's not.

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Dave Delaney: You go to the grocery store just to brainstorm like.

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Bryan Quoc Le: Just to walk around. You don't even have to. Actually, yeah, I mean, I actually sometimes.

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Dave Delaney: Yeah, that's awesome.

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Bryan Quoc Le: Like it'll be like how I he's actually my happy place, like, actually, I don't know how this happened, but like when I was I was in high school when I'd like get stressed out, or I'd be bored. I'd I'd walk to the nearby trader, Joe's, and I would just like stare. I was like that weird kid, right? Like, I'm sure the manager was like, why is this kid always showing up? You know, he gets like one thing right like.

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Dave Delaney: Yeah, yeah.

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Bryan Quoc Le: But I just really loved. How do they get here like, how does this food get here? And I feel like no one really asked that question when I was growing up. And I was just always so like, Okay, there's got to be so many

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Bryan Quoc Le: problems, you know, like it just kept it kept consuming me. But I never thought about food as like a career. I didn't know anything about food science growing up. I was. I was just really good at chemistry. I was just like

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Bryan Quoc Le: again, like I was making fireworks, or like, you know, I was. I had like a little lab that I built because I was really tired of doing homework. I was like, Yeah, I was like, this is stupid, like, I might as well just like do the thing that says it's doing. And like I got in a lot of trouble because of my chemistry like, why are you like bringing hydrochloric acid to school right like I was like, you're you're the chemist.

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Dave Delaney: Yeah, yeah. You tell me, right? Right?

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Bryan Quoc Le: Oh, yeah, so.

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Dave Delaney: Yeah, I used to. I remember I used to buy when I was a kid. This is funny. I used to buy. I forgot about this. I used to buy saltpeter.

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Bryan Quoc Le: So, Peter, it's it's so hard to get nowadays like. But yes.

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Dave Delaney: Buy it, and just like light it on fire.

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Bryan Quoc Le: Light on Fire.

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Dave Delaney: Is it salt or sugar that you mix it with? I can't.

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Bryan Quoc Le: So you you mix it with sugar. Right? Yeah. And you'd make like little smoke bombs a hundred percent. I love doing.

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Dave Delaney: And when I bought it, because for those, if you, for people who don't know like salt, Peter is used to basic, I think it's to hold an erection in like horses, or something like that.

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Bryan Quoc Le: Oh, there's there's so many random things. If that it used to be a fertilizer you'd also like use it to kill stumps like you have to go like pretty far to figure out that saltpeter is in this stuff like, because historically, it would just tell you. But now there's all these regulations, because kids would inevitably burn themselves.

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Dave Delaney: Right? Right? Right? Yeah. I mean, when I was a kid I had, you know, dating myself here.

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Dave Delaney: you know, I had a bbs a bulletin board system before, like.

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Bryan Quoc Le: Oh, my gosh! And so I would.

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Dave Delaney: I would call other computers, and one of the most popular things you would download is the Anarchist cookbook.

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Bryan Quoc Le: Oh, my! Gosh! 100%.

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Dave Delaney: Had, like all these recipes for.

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Dave Delaney: Of like cool, interesting things back in the day before, like, you know, kids were like

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Dave Delaney: shooting up schools and God knows what like, you know. Obviously not to to.

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Dave Delaney: you know. Obviously, that's that's a major problem.

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Bryan Quoc Le: I know, but it's about.

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Dave Delaney: Even like you were just innocent enough to like, yeah, you wanted to create a smoke bomb. That's cool like.

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Bryan Quoc Le: That's cool. Yeah.

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Dave Delaney: Not like, you know. You're not doing anything, you know, nefarious. You're not trying to hurt people or anything.

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Bryan Quoc Le: Right, right, right.

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Dave Delaney: Yeah. So I always wondered like when I bought this salt Peter as a kid, like, because my understanding was, it's something to do with like

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Dave Delaney: like erection, like keeping horses from getting erection.

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Bryan Quoc Le: Yeah.

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Dave Delaney: That they are giving them erection. I don't know. It's like something.

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Bryan Quoc Le: Yeah, it. It gives them.

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Dave Delaney: Or.

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Bryan Quoc Le: Yeah. It's all sorts of.

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Dave Delaney: Sure they're like, what the hell like. Why is this guy buying so much salt.

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Bryan Quoc Le: Right.

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Dave Delaney: Clearly I'm in downtown Toronto. I clearly do not own a horse. Horses.

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Bryan Quoc Le: That's right.

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Dave Delaney: Anyway. But that's yeah. That's interesting. So

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Dave Delaney: and then, so you took you took that interest. And

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Dave Delaney: yeah, what is it? Talk a little bit about the actual. What you're doing.

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Dave Delaney: Yeah.

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Dave Delaney: like designing the future of food. So like, you know, what's a typical engagement like with a client like? What are what are they looking to solve.

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Bryan Quoc Le: Sure. Sure. I mean, here's here. I'll give you an example like, so I I work

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Bryan Quoc Le: not so much anymore. But I I used to work a lot in the sort of plant based space. So I was helping design a lot of like meat analog. So you know, like plant based birds plant based, you know, things like impossible foods and and beyond

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Bryan Quoc Le: beyond Burger, and so one of the the core challenges there is like, where are you gonna get your meat flavor from right like. So you can't. You have to source it from some plant-based

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Bryan Quoc Le: combination. So there's there's a lot of research literature on that but the problem is like, if you're a company, especially if you're a startup company, you don't have access to that like no one's gonna pay for like all this research, and it's also just really hard to navigate. So

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Bryan Quoc Le: I just became like, kind of this broker essentially of like research knowledge. I I like to think of myself as like either a translator or like this 3rd party, because I don't feel like I I don't do a lot to the data. But now now I look back, I realize I actually do when I'm but but I thought I did. So you know, I package it in such a way. That was really easy for the the founders or the executives to like. Look at that.

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Bryan Quoc Le: feel confident in that data because it came from like a legitimate source. And then, you know, use that to to build. You know their flavor system right? So it was just like for me. It was just a way of

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Bryan Quoc Le: organizing all these thoughts, because I I was really familiar with the research literature, because that was part of my dissertation. So I can navigate it really easily. And I also like had hundreds of papers that you know I had like annotated and like, had all these like different relationships between each of them. But then I would just summarize it. And so that you know, Joe Schmo could like

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Bryan Quoc Le: look at it and be like, Oh, that's what it is. Okay. So I'll just, you know, save myself thousands of hours and then plug it into my production system. So.

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Dave Delaney: This gets this. This gets into like a lot of what I've been preaching over the years, and what I've done myself with

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Dave Delaney: digital marketing right where you have an area of interest.

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Dave Delaney: And so you you create sort of a a content minute or content marketing strategy, if you will.

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Dave Delaney: or call it whatever you want. That's kind of what it's called these days. But you know these names change.

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Dave Delaney: but almost in a web, to a way of just putting it out there and like sharing what you're learning.

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Dave Delaney: and then allowing sort of an inbound way where customers or clients, or whomever find you, because they're Googling, you know. How do I make

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Dave Delaney: fake meat tastes like real meat? And because you've written a blog post, that sort of summarizes how to do it a lot of the times this is like gets right back to when I was consulting and and helping. You know, companies, I still do some of it, helping companies

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Dave Delaney: with this specific task of of inbound and building their brands and things

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Dave Delaney: they would always be hesitant to share like what's in the sausage. Not that you're going to share like everything. But but if you are solving the problem, or you're at least communicating that, you know enough about it.

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Dave Delaney: then chances are they're they're gonna reach out to you when you know it's almost like David Merman. Scott wrote a book years ago called New Rules of Pete marketing, and Pr. He coined the term news jacking, which is like.

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Bryan Quoc Le: Interesting.

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Dave Delaney: You. You follow breaking news stories related to your industry, and as soon

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Dave Delaney: a news story breaks that like there's a massive food recall, for like a product.

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Bryan Quoc Le: Yeah.

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Dave Delaney: If you jump on that and write a really smart article or blog post about it. Journalists are scrambling to find sources to talk to about it, and therefore they come to you because if they just talk to like, you know, lobbyists or advocates, or or their own Pr companies, you know it's kind of biased. But for you you could answer these questions in a in a way that's more informative for the public. So.

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Bryan Quoc Le: That's that I didn't realize there was a term for that. But yeah, that's that's yeah. That's exactly what I

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Bryan Quoc Le: I'd been doing. Like. It's just, you know, there's a new cycle, the the latest, the latest 2 of them. Well, besides all the FDA stuff, I actually don't get too much into that because it gets so it's so contentious. But the the big ones were there's a recall of listeria and it was in the baby food, and what I ended up doing was.

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Bryan Quoc Le: you know, I I there's a lot of these women who are

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Bryan Quoc Le: pregnant, who had all these question marks, and this is all on Reddit, right? So I went down like this whole rabbit hole of like the the pregnancy, or like pregnant woman. Groups. And I just was. I just wrote post. And I was like, Look

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Bryan Quoc Le: as a food scientist. This is how you calculate how your risk is for Listeria. And then, you know, I would like, take, I basically do what I normally do in my consulting, which is like, Okay, so you have the amount you're eating. So there's a certain concentration of Listeria. But this is how much Listeria you need in order to like get sick right so. And this is the probability of getting like.

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Bryan Quoc Le: you know, an illness for your baby. Right? So there was all these like things which you know from an intellectual standpoint, was really fascinating, because it's not something I normally do. And then, you know, and then all these people were like pouring out of the woodwork. We're like.

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Bryan Quoc Le: oh, my gosh! Like I can't believe like someone has finally explained it in a way that like makes sense and like, is easy to understand. I was like, oh, interesting, like like, like, let me think about that. Let me think about that cause. It was so cool to actually have like an impact right like

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Bryan Quoc Le: that actually know? Like, Oh, I'm helping relieve a lot of the stress that a lot of these women have. And and they're struggling with. So it was. It was.

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Dave Delaney: That's awesome.

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Bryan Quoc Le: Really cool. It was really cool.

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Dave Delaney: Great. Yeah, yeah, because you, I mean, you're

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Dave Delaney: yeah. You're helping to kind of answer the questions people have. I mean, it's almost like some of these.

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Dave Delaney: you know I was. I was later to the financial.

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Dave Delaney: Not that I'm any expert, but like I was later to the world of finance as far as like just personal wealth, and like.

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Bryan Quoc Le: Sure, sure.

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Dave Delaney: And retirement, and and.

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Bryan Quoc Le: Yeah.

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Dave Delaney: So many Americans and others don't have a retirement fund at all. And it's because this is kind of just. I learned from all the books and things that I read when I was like hyper focused on this topic was that like, it's almost, I can't say with certainty, but it's almost. It's almost like, specifically, it's almost

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Dave Delaney: intentionally confusing for people.

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Bryan Quoc Le: Right, right.

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Dave Delaney: When in actuality, it's it's actually quite simple. It's like.

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Bryan Quoc Le: Sure.

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Dave Delaney: Diversified fund. Put the money in, always put the money in, never look at it.

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Bryan Quoc Le: Just wait. Just wait.

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Dave Delaney: Diversified like across the whole stock market. Don't, don't! Don't look at it. Vanguard! Vanguard! Vanguard! Not a sponsor! But it's almost that that idea of like like you're saying like kind of dumbing it down in a sense, so that people.

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Bryan Quoc Le: Yeah.

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Dave Delaney: Understand, and then they can like they can use that information. That's so. That's fascinating.

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Bryan Quoc Le: Yeah.

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Dave Delaney: Do you feel like the like? How Adhd has helped you?

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Dave Delaney: Let me ask ask you this, actually

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Dave Delaney: one of the curses of Adhd, as there are several. One of the curses is this

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Dave Delaney: this notion that that when the novelty runs off something?

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Dave Delaney: Yeah, yeah.

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Dave Delaney: Me, when the novelty runs out

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Dave Delaney: like, we might have the perfect thing, the perfect system, the perfect solution, the perfect, whatever analog digital. But suddenly the novelty just runs out for some reason, and then we're like,

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Dave Delaney: I don't wanna do this. Do it this way anymore. Do you run into that and.

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Bryan Quoc Le: Oh, I'm running into it right now. Yeah, no, I absolutely. That absolutely happens all the time. And it it, you know, I've come to accept it like it's just gonna happen. And the nice thing about that is

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Bryan Quoc Le: I've this is this is actually something that's sort of like an ongoing discovery for me, which is.

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Bryan Quoc Le: if I just give it to someone else to do it's it's actually really nice, because then I can automate it. And then I can just focus on the thing I'm really interested in. And then and then, like over a year, it takes like a maybe 6 months or a year I might come back to it.

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Bryan Quoc Le: you know, and then I might have like a second, like round of hyper fixation, and then now like, make it even better make it even better, right like, and so like over time, as long as I, as long as I have like everything kind of juggling like, you know. Little plates.

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Dave Delaney: Yeah, yeah.

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Bryan Quoc Le: I can. I can like come back to things like there's sort of like a second win, or even the 3rd wind and and projects get moved along. And it took me a while to to realize this. But if I have like 5 to 7 projects going on at the same time. It's way easier for me to get it all done. I just have to know, like, Okay, there's

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Bryan Quoc Le: at some point they'll all get done, but they all have to get done at the same time, like, you know, I can't do it literally. My wife is driven mad by this. She's like, why don't you just finish it? I'm like, no, this is not how my brain works. So I will like, get it. 70% of the way done, get bored switch to another project, get that 70%. And then once I get through the whole cycle, I come back, finish the last 30%, because I finally.

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Dave Delaney: That is so. I mean, yeah, I've been working on this new book for for ages, and that's a great example of that. So like, how or do you have a system? Or do you have a way

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Dave Delaney: to get back to these other things that you've abandoned or put on hold, or like? I.

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Bryan Quoc Le: Literally, just.

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Dave Delaney: You do that.

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Bryan Quoc Le: Yeah, I basically have the client, like at some point, they'll ping me. It's funny. I.

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Dave Delaney: Well, there's a lot to be said with like, when, yeah, I always say, like, with writing this new book I'm like, I'm planning on. Probably you know, self funding it or something.

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Dave Delaney: But my my 1st book I wrote before I was diagnosed I had a contractual like. I had a contract.

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Bryan Quoc Le: Hi.

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Dave Delaney: And.

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Bryan Quoc Le: Right.

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Dave Delaney: Legal dates I hadn't remember to. And so

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Dave Delaney: yeah, if somebody's paying you, that is kind of that proverbial gun to the head kind of thing.

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Bryan Quoc Le: Sure, sure.

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Dave Delaney: The stuff that you when it? Or is there stuff that you're you're doing? That is not. You don't have a con, a contract or a client saying, you know, when are we gonna see this.

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Bryan Quoc Le: Yeah, I mean, a lot of.

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Dave Delaney: Fashion projects, or whatever.

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Bryan Quoc Le: Yeah, the passion projects. Yeah. So like

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Bryan Quoc Le: that, one always gets hard, because, like, they'll just kind of languish on the wayside. I've actually. So I'm I'm I'm figure out a new system, which is basically, I take other smart people

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Bryan Quoc Le: like, and I just go here, have some stuff, have some things that I I've been doing. And if someone is like, Oh, that's really cool, they'll get into it. And you know, obviously, if they're not neurodivergent, they'll have much better executive function and and be able to move it along. And I've noticed that this this happens a lot like

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Bryan Quoc Le: I. I can't code for anything right like I don't know how to code. So but some guy was like, I will do our. I'm you know. He's like some AI expert. I will code for free and like, really smart guy. And I was like, Okay, have some data.

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Dave Delaney: Buck.

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Bryan Quoc Le: And data. And then he built like this whole, you know. HTML thing for me. And like half a day, yeah. And I was like, Oh, thanks, appreciate that. And then that allowed me to like move it forward in other ways. So I've I've I've learned to like collaborate with people

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Bryan Quoc Le: we're like, there'll be a point where I get stuck. And I'm like, I'm either this. This isn't doing it for me. My dopamine is shot or like I'm just. I'm just not. I'm not interested in this anymore. And I'll I'll because everything is open source. I I don't hold anything back. I basically, I'm like.

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Bryan Quoc Le: either you pay me for my time or deliverable, or I just give it out for free. If I really don't find any way to monetize it. And then someone eventually picks it up. You know, within my network. And they're like, Oh, this is so cool like, I'm just gonna work on this. I'm like cool, and then I could. I'll put their name on it, of course, but I could stand my name on it, and I'm like it. It got done like yay.

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Dave Delaney: That's super cool like, and and it it's very much is like sort of this web. 2. O

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Dave Delaney: mindset of.

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Dave Delaney: I keep saying web 2. 0, but really, like, you know, when the Internet was more open and.

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Bryan Quoc Le: Yeah.

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Dave Delaney: You know, when we could just use it to build community and to.

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Bryan Quoc Le: Yeah.

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Dave Delaney: What we have open source movement. You know all that stuff where people would collaborate. And it was really like kind of a Kumbaya kind of situation.

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Bryan Quoc Le: Right.

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Dave Delaney: Right, where?

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Bryan Quoc Le: I.

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Dave Delaney: And nowadays, where everybody's sort of like holding their their thing. And you know, trying to figure out how to make money from it. You know.

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Bryan Quoc Le: Sure.

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Dave Delaney: You can subscribe to my things. Or you know, whatever everything's subscription based. Now.

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Dave Delaney: So

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Dave Delaney: yeah, it's it's interesting. So like, just putting it out there. And you're you were saying Reddit was. Your sort of is that sort of your go to? Are you using Reddit under your name, or do you have an anonymous name? Because I so often with Reddit, my own experiences using Reddit? It's always so often. It's anonymous.

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Bryan Quoc Le: So I broke the mold at some point, and was extremely authentic about who I am. And I just like pull everyone everything about myself, like all the ups and downs like I kind of thought of it. Sort of like the the sort of back when there's like Zynga, you know or like, you know, the old style blog systems.

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Dave Delaney: Yeah.

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Bryan Quoc Le: And and and I really didn't hold back. So and it it turns out that, you know, while the anonymity is is a huge asset. If you're if that's what's important for you, if you counter that

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Bryan Quoc Le: theme, people really really trust you because it's like, well, you you didn't have to like be so personable. But if you are people, people really gravitate towards that. So I found like I would do like ask me anythings, or I would do.

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Bryan Quoc Le: You know all these posts about what I've been up to? And it was really easy to build up this community. And at this point, what happens is like if anyone asks a question about like Oh, I would like a consultant, or you know I'm working on this project. Users. Who know me really well on that group. They'll they'll ping me. They'll be like Brian, like.

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Bryan Quoc Le: There's a project here like we, you know, and they'll like, recommend me like people will like, send me to my website. Just because they know, like I'm not.

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Bryan Quoc Le: My whole spiel isn't making money right like for me, like I'm giving out so much information. And I do it in such a personal way. Like, I'm basically like this friend, slash professor, type

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Bryan Quoc Le: persona that like shows up and like answers these questions that people people really trust that I can deliver. So and I'm not trying to like scam people out of money. So that I think that's

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Bryan Quoc Le: that's what has sort of happened. Organically, I didn't. Actually, you know, I was just spending a lot of time on Reddit, because again, I didn't want to write my dissertation slash. I didn't want to apply to jobs, but but it you know over

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Bryan Quoc Le: God. I feel like it's been 7 years. It's been a long time, but over 7 years, like I've it's created this sort of feedback loop. Finally, like, there, I can finally tell my wife like, yeah, the reason why I'm spending so much time on Reddit is because it's part of my business now, right like this is my strategy, but it was never it never! It never started off that way like.

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Dave Delaney: Yeah, that was me with Twitter back in the day.

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Bryan Quoc Le: Oh, my gosh! Right when it was when it.

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Dave Delaney: There's like a hundred 1,000 tweets. I think I did like.

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Bryan Quoc Le: Oh, my! Gosh!

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Dave Delaney: Twitter in oh 7 in February, oh, 7.

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Bryan Quoc Le: Wow!

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Dave Delaney: That's why it pains me so much. I mean.

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Bryan Quoc Le: I know.

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Dave Delaney: To abandon it. But

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Dave Delaney: yeah, because you kind of lose that that community. And of course, with with Twitter I was under my actual name. And right right? So I was, and I was like an open book and still am. But I find a lot of

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Dave Delaney: a lot of where I'm doing my my most at least rewarding work person on a personal level. Maybe not in the bank account. But is is this? It's why squirrels? Because.

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Bryan Quoc Le: Sure.

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Dave Delaney: Love. I love sharing what I'm learning, featuring smart people like yourself. And and yeah, just trying to inspire people, but also remove stigmas associated with Adhd. And and also, you know this. This statistic from you know Dr. Russell Barkley about, you know, with undiagnosed and untreated Adhd life expectancy can be up to 13 years less.

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Bryan Quoc Le: 13, Whoa!

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Dave Delaney: Up to 13, yeah.

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Bryan Quoc Le: Read that paper.

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Dave Delaney: Yeah.

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Bryan Quoc Le: And.

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Dave Delaney: If you go to. If you go to ysquirrels.com slash life

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Dave Delaney: you'll you'll find that there I added it there and it's just such. It's, you know.

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Dave Delaney: Yeah. So what I'm trying to do is get more people to to get to, you know, get tested.

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Dave Delaney: They need.

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Dave Delaney: If if they do have Adhd so that yeah, they can just live a longer, better life. You know.

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Bryan Quoc Le: Right.

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Dave Delaney: And I think.

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Dave Delaney: knowing, as I said, like knowing our operating systems and giving yourself, grace is is key to that, and also like

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Dave Delaney: understanding. Like with the heritability rate of it's like 70 80%. So.

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Bryan Quoc Le: Oh, wow!

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Dave Delaney: Yeah. Yeah. So the chances are like, if you have a child, one of those children, possibly more could have are likely have Adhd. But it also goes the other way, meaning that, like one of your parents, probably also has Adhd, and that can start to help

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Dave Delaney: with.

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Dave Delaney: you know, because we deal with a lot of Adhd years, especially later diagnosed have dealt with a lot of trauma in their lives. Even even the statistic of like by 10 years old, you've heard, like 20,000 negative things from.

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Bryan Quoc Le: No, no, no.

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Dave Delaney: Very.

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Dave Delaney: That's true, whomever

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Dave Delaney: that that kicks your that could kick your butt on a on a psychological level, certainly. And so but for me like I, you know. Now I kind of understand, because both my parents one is, you know, still with me.

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Dave Delaney: not in Nashville. Thank God, I hope she's not listening.

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Dave Delaney: mom, I really do. You're great.

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Bryan Quoc Le: Just in in small doses.

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Dave Delaney: Toronto, please, and I'll come see you, I promise.

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Dave Delaney: But yeah, understanding that like, there's a high likeliness that one of your parents probably.

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Bryan Quoc Le: Yeah.

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Dave Delaney: Or both, maybe have Adhd 2. So you start to like.

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Dave Delaney: you can become more empathetic, more forgiving as well. Because of that. So.

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Bryan Quoc Le: Yeah, definitely, definitely. Yeah, I I've I've

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Bryan Quoc Le: Actually, my wife has has wondered if my my mom who isn't with me anymore. But she she would have had, because she just

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Bryan Quoc Le: she was so anxious. And then, like she would always be doing so many things. And it's like.

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Bryan Quoc Le: huh! But then she would get like really irritable. And like, you know, it should like need a lot of downtime. So it's like there's like all these things where like, I need that. And then I'm like, Oh, but that's 1 of those things that's in the in the questionnaire, like, you know, when. So it's that's really interesting. I didn't know about the heritability, though I didn't know I was like.

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Dave Delaney: Yeah, yeah.

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Dave Delaney: Hi, pretty high. Yeah. It's like, I think.

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Dave Delaney: And you know, I always preface. I always say on the show, I'm not a doctor. Nor do I play one on the Internet.

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Dave Delaney: But yeah, it's somewhere. It's somewhere around, like 75, 80%. Something like that.

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Bryan Quoc Le: That's wild.

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Dave Delaney: I think gender plays a part of that, too.

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Bryan Quoc Le: Yeah, I think one or the other is a little, maybe a little higher.

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Bryan Quoc Le: Sure, sure.

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Dave Delaney: I don't remember the specifics of that. But yeah, yeah.

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Bryan Quoc Le: Very interesting.

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Dave Delaney: Be fascinating. This has been awesome, Brian. Is there anything I didn't ask you or anything you wanna you wanna share or.

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Bryan Quoc Le: No, no, that's been great. I really appreciate. Be able to share my little Adhd journey with you, Dave. It's it's i i really do hope that it. It does help people because it's a lot of it's a lot of heartache, I would say, like be able to

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Bryan Quoc Le: go through life and like wonder like, well, I'm a little different, but I don't know why, right and like. And then you finally realize and you're like.

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Bryan Quoc Le: oh, that's like a lot of decades that I could have. And it's it's not sometimes you're like, you just want to have the choice right? Sometimes. I I you know I had the choice of medicating myself, and I was like, I don't really want to, because I I take the Ritalin or that sort of thing. And I was like, it doesn't working for me. I I'm very creative without it, like I can. I can do a lot of different things without it. So

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Bryan Quoc Le: you know. But I know now, and I know, like those.

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Dave Delaney: Yeah.

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Bryan Quoc Le: Those processes that I go through, the habits that I've developed, like those are good ones like, I. Actually, you know, it might not be the same for everyone else. But, like those are the things that I've worked through my own life experience to gain.

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Dave Delaney: Yes.

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Bryan Quoc Le: But like it's like validating, though, like yes, other people have the same exact pathway.

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Dave Delaney: Yeah, yeah. And I, I mean, I always I always think of it as like. And there's this line of like, if you think too much of the past.

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Bryan Quoc Le: Yeah.

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Dave Delaney: Depression, and if you.

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Bryan Quoc Le: Oh, yeah.

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Dave Delaney: Accurately do it.

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Bryan Quoc Le: Thanks, bye.

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Dave Delaney: And so this idea of being present and being mindful of that, and I have a meditation practice, and I'm a big believer in mindfulness, especially for adhders.

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Bryan Quoc Le: Right, right.

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Dave Delaney: But but also thinking like, well, I wouldn't be sitting here talking to you right now. Had I known

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Dave Delaney: when I was much younger, and I probably wouldn't have met my wife, you know, right?

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Dave Delaney: I wouldn't.

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Bryan Quoc Le: Right.

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Dave Delaney: Kids. And so and I, you know.

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Dave Delaney: yeah, I mean, life is not without challenges, like everybody's. Everybody has challenges.

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Dave Delaney: But I think you know it wouldn't be the life.

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Dave Delaney: you know, like, had you been diagnosed earlier, you may not have received your Phd. You might not have.

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Bryan Quoc Le: Right.

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Dave Delaney: For whatever reasons, right so and.

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Bryan Quoc Le: Right.

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Dave Delaney: Your wife and all this stuff. So I think.

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Bryan Quoc Le: Absolutely.

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Dave Delaney: Yeah. So I try not to dwell on the past too much. There is a meditation, a guided meditation. I did a while back that I loved. That was really an interesting exercise that actually ties back to the work that you do, which is

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Dave Delaney: This idea of like as you are eating like.

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Bryan Quoc Le: That's a year.

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Dave Delaney: Let's say you're eating a carrot

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Dave Delaney: to chew it slowly, like really slowly, and chew it like all the way down to like, you know, to a mush rather than chewing it like 2 times, and swallowing it, or whatever

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Dave Delaney: a choke hazard, but but chewing on your carrot, and as you're chewing on that carrot.

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Dave Delaney: Think about the history of the carrot where it.

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Bryan Quoc Le: Yeah.

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Dave Delaney: Right, so like.

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Bryan Quoc Le: Yeah.

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Dave Delaney: Well, it came from the grocery store, obviously. Well, it came from my fridge, and then it came from the grocery store right? Where? How did it get to the grocery store? Well, it came to the grocery store in a truck.

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Dave Delaney: and and where did it? The truck came from? A warehouse, and and imagine the people involved, like the truck driver and the grocery

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Dave Delaney: who sold it to you and you and you go all the way back

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Dave Delaney: to okay. And it arrived on a plane from wherever and there were like, you know.

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Dave Delaney: all the way back to like somebody actually planted that seed to grow a carrot plant, right? Or or maybe even the people that helped like develop the seed or whatever, in a non-gmo way. Of course.

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Dave Delaney: but it's an interesting exercise to do. Because you you know, you really it helps you be more mindful in the moment it helps you meet. Be more like thankful also.

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Dave Delaney: like all the

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Dave Delaney: people that are involved with the fact that you are so lucky to be eating this carrot well, like there's.

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Bryan Quoc Le: All right.

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Dave Delaney: World who would kill for a carrier right now, or an.

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Bryan Quoc Le: Right.

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Dave Delaney: Or, you know, replace whatever. Yeah. Yeah.

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Dave Delaney: How can people get a hold of you and and learn more about what you do and and all that good stuff.

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Bryan Quoc Le: Yeah, absolutely. Yeah. Just type in Google, Brian cloak lay. So PRYN QUOC. LE.

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Bryan Quoc Le: You'll find me I'm also rebranding my my business. So I moved to a little town called Mendocino in California, and so now now my business is called Mendocino food, consulting so Mendocino food, consulting.com. That's where you can find me and all my my little adventures.

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Dave Delaney: Nice, that's awesome, that's great. Well, it's a beautiful part of the world. So well, thanks, Brian, this has been a lot of fun. I appreciate you being here.

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Bryan Quoc Le: Yeah, thanks, Dave. I really appreciate the time. Thanks for chatting with me.